webxsoftech.com

● PAID ADS

Ads That Turn Clicks Into Customers.

Google, Meta, and X campaigns run for return on ad spend, not vanity impressions — every rupee tracked back to a real result, not just a dashboard full of clicks.

● OUR APPROACH

Impressions don't pay bills. Conversions do.

A lot of agencies report on reach and impressions because those numbers always go up. We report on what actually moved your revenue — and build every campaign around that number from day one.

D

Data-Driven Targeting

We start with who actually buys from you, not broad assumptions — then let performance data refine targeting week over week.

C

Conversion-Focused Creative

Every ad and landing page is built around one action, tested and iterated on, not just "on-brand" for its own sake.

R

Transparent Reporting

You see spend, ROAS, and cost per result in plain numbers every month — no vanity metrics dressed up as wins.

● PLATFORMS WE RUN ADS ON

Google, Meta, and X — matched to where your customers actually are.

Not every platform fits every business. We help you decide where to spend first, then manage the campaigns end to end.

SEARCH & SHOPPING

Google Ads

Capturing people actively searching for what you offer, right when they're deciding — plus retargeting them across the web afterward.

  • ↗Search campaigns for high-intent keywords
  • ↗Shopping ads for product-based businesses
  • ↗Display & YouTube retargeting
  • ↗Local campaigns for map & call conversions
AWARENESS & RETARGETING

Meta Ads

Facebook and Instagram campaigns built for awareness, retargeting, and conversions — especially strong for businesses that sell visually or need to build demand people don't know they have yet.

  • ↗Feed, Stories & Reels ad placements
  • ↗Lookalike & interest-based targeting
  • ↗Retargeting website & engagement visitors
  • ↗Ongoing creative testing & refresh
REAL-TIME & B2B

X Ads

Promoted content on X for real-time visibility and reaching engaged, news-driven, and tech/B2B-leaning audiences that are heavily represented on the platform.

  • ↗Promoted posts & trend targeting
  • ↗Timeline & follower-based targeting
  • ↗Real-time campaign optimization
  • ↗Best suited for brand awareness & B2B/tech audiences
● WHAT'S INCLUDED

What happens behind every campaign, on any platform.

The platform is just where the ad shows up. This is the work that actually makes it perform.

STRATEGY

Audience Research & Targeting

Before a single ad runs, we define exactly who we're targeting and why, based on your actual customer data, not platform defaults.

  • ↗Customer & competitor research
  • ↗Audience segmentation & testing
VISIBILITY

Retargeting

Bringing back visitors who didn't convert the first time, at a fraction of the cost of new cold traffic.

  • ↗Website & cart-abandonment retargeting
  • ↗Cross-platform retargeting sequences
CONVERSION

Landing Page Optimization

Sending paid traffic to a generic homepage wastes budget. We build and test pages specifically for the offer in the ad.

  • ↗Dedicated campaign landing pages
  • ↗A/B testing for conversion lift
MEASUREMENT

Conversion Tracking

Proper pixel, tag, and analytics setup so every number in your report is one you can actually trust and act on.

  • ↗Pixel & conversion API setup
  • ↗Multi-platform attribution tracking
CREATIVE

Ad Copywriting & Creative Direction

Ad copy and creative built to stop the scroll and match what your landing page actually delivers, not disconnected from it.

  • ↗Ad copywriting for each platform
  • ↗Creative briefs & iteration cycles
REPORTING

Monthly Reporting

Spend, ROAS, cost per result, and what's changing next month — in plain English, not agency jargon.

  • ↗Monthly performance reports
  • ↗Quarterly strategy reviews
● HOW WE WORK

A clear process, from setup to scale.

01

Discover & Audit

We review your business, past campaigns if any, and where your competitors are spending.

02

Strategy & Setup

Platform selection, audience research, tracking setup, and first-round creative & copy.

03

Launch & Optimize

Campaigns go live and get optimized weekly based on real performance data, not guesswork.

04

Report & Scale

Monthly reporting on what's working, with budget shifted toward what's actually converting.

3.8x

AVG. ROAS DELIVERED

₹2Cr+

AD SPEND MANAGED

40+

ACTIVE AD ACCOUNTS RUN

● PROJECTS

Recent campaigns, across platforms.

GOOGLE ADS · 3.8x ROAS
Velocity Fit
META ADS · LEAD GEN
Northfield Co.
X ADS · B2B AWARENESS
Maplerow
● CLIENT WORDS
★★★★★

“They rebuilt our site and ran our ads at the same time, so nothing fell through the cracks between agencies. ROAS went from 1.4x to 3.8x in a quarter.”

David R. — CEO, Velocity Fit

★★★★★

“Finally an agency that talks about ROAS instead of impressions. Our cost per lead dropped by 35% in the first two months.”

Meera S. — Growth Lead, Northfield Co.

● FAQ

Common questions.

We typically work with clients spending ₹30,000+ per month on ads, so there’s enough data to optimize meaningfully — happy to discuss your specific situation.
Yes, a transparent flat or percentage-based management fee, agreed upfront — no hidden markups on your ad spend.
Search campaigns often show early signals within 2–3 weeks; we typically recommend a 90-day window to fully optimize and judge performance.
It depends on intent versus discovery. If people already search for what you sell, Google usually comes first. If you need to build awareness or sell visually, Meta often leads. X tends to work best as a supporting channel for B2B, tech, or brand-awareness goals rather than a first platform.
Not always — it works best for businesses with a B2B, tech, media, or news-adjacent audience. We’ll tell you honestly if it’s not the right fit for yours instead of running it just to add a platform to the mix.
Yes — that’s often where we add the most value, since we can shift budget toward whichever platform is actually converting instead of you managing three separate vendors.
● LET'S TALK

Ready to get started?

Book a free 30-minute strategy call — no pitch deck, just a plan.

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