Case Study: E-commerce SEO Success for a Beauty & Wellness Website
Overview:
In just 6 months, we successfully optimized an e-commerce beauty and wellness website, leading to over 100K organic clicks, first-page rankings for multiple keywords, an average CTR of 4.3%, and generating $70K+ in sales.
Challenges:
→ Low organic traffic and visibility
→ Poor website structure and slow loading speed
→ Ineffective keyword targeting
→ Lack of optimized content and meta tags
→ Weak backlink profile
Strategy & Execution
We conducted a detailed SEO audit to identify technical, on-page, and off-page SEO issues. This helped us understand the gaps and set a clear roadmap for optimization.
Improved website loading speed for better user experience and rankings
Implemented structured data (schema markup) to enhance search visibility
Fixed broken links and optimized internal linking for better site navigation
Restructured URL and link hierarchy for improved crawlability
Instead of just chasing high search volume keywords, we focused on search intent to attract the right audience. We:
Conducted in-depth keyword research
Developed multiple keyword clusters to optimize different pages
Mapped keywords strategically across category and product pages
Optimized content, images, and meta tags to align with search intent
Enhanced product descriptions for better conversions
Created SEO-friendly blog content to drive additional organic traffic
Built high-authority, relevant backlinks to improve domain credibility
Focused on guest posting, niche directories, and PR-based link acquisition
Leveraged internal linking to boost page authority
Website's order dashboard showing recent orders
Results Achieved
✔ 100K+ organic clicks within 6-7 months
✔ First-page rankings for multiple high-intent keywords
✔ 4.3% average CTR, indicating improved engagement
✔ $70K+ in sales generated through organic traffic
✔ Improved site speed, user experience, and authority
Conclusion:
By taking a structured approach – starting with a thorough SEO audit, followed by technical fixes, search intent-focused keyword strategy, on-page optimization, and high-quality link building, we were able to significantly improve the website’s organic performance.
If you’re looking to scale your e-commerce website with SEO, let’s talk!