Case Study:
SEO For An Online Learning Platform

How We Grew Website’s Organic Traffic by 5x & Revenue 10x

Overview:

One of our recent SEO projects was for an online learning platform that offers courses across multiple domains.

When we started working on their website, they had decent content but were struggling to get visibility and conversions.

After 10 months of consistent SEO efforts, here’s what we achieved:

  • Organic Traffic: Increased from 10,087/month to 52,515/month

  • Domain Authority (DA): Improved from 11 to 34

  • Organic Keywords: Grew from 8,132 to 36,657

  • Backlinks: Increased from 62,370 to 428,462

  • Revenue Growth: Helped them increase their revenue 10x

Before & After Results

Before:
After:

Challenges:

Before starting, the website had several issues that were limiting its growth:

  1. Low Domain Authority (DA): The website lacked authority and struggled to rank for competitive keywords.

  2. Poor Keyword Strategy: Most of their pages weren’t optimized for high-intent keywords.

  3. Weak Backlink Profile: Many backlinks were low-quality or spammy.

  4. Technical SEO Issues: Slow loading speed, missing meta tags, and improper internal linking.

  5. Low Conversion Rate: Even with some traffic, sales were not growing as expected.

SEO Strategy & Execution

  • We conducted in-depth keyword research to target high-value, low-competition keywords.

  • We optimized existing content and created new SEO-friendly articles.

  • We focused on long-tail keywords to capture intent-driven traffic.

  • Improved meta titles, descriptions, and headers to enhance click-through rates.

  • Optimized images and improved page load speed.

  • Enhanced internal linking to distribute authority effectively.

  • Removed spammy backlinks and disavowed toxic links.

  • Built high-quality backlinks through guest posts, digital PR, and collaborations.

  • Leveraged industry partnerships to earn authoritative mentions.

  • Fixed broken links and improved site structure.

  • Implemented schema markup for better search engine visibility.

  • Ensured mobile-friendliness and fast page speed.

  • Enhanced course pages with better design and persuasive copy.

  • Introduced user testimonials and case studies to build trust.

  • Optimized the checkout process to reduce drop-offs and increase enrollments.

Results & Impact:

Thanks to the SEO improvements, the website saw tremendous growth:

  • Higher Rankings: Ranked on the first page for multiple high-intent keywords.

  • More Traffic: 5x increase in organic traffic within 12 months.

  • Stronger Authority: DA jumped from 11 to 34, boosting credibility.

  • Massive Backlink Growth: 428,000 quality backlinks strengthened rankings.

  • 10x Revenue Growth: Increased enrollments led to a tenfold rise in revenue.

Key Takeaways:

  • SEO is a long-term game, but consistent efforts pay off.

  • A mix of on-page, off-page, and technical SEO is essential for growth.

  • Understanding user intent is key to increasing conversions.

  • Quality backlinks and a solid content strategy can skyrocket traffic and revenue.

Final Thoughts

This project proves that SEO isn’t just about rankings, it’s about real business growth.

By optimizing the website for both search engines and users, we turned a struggling platform into a revenue-generating powerhouse.

Looking for similar results? Let’s connect and discuss how I can help your business grow through SEO.

Need Help With Your SEO?
Let's Talk

    Get A Free Detailed Website Audit Report